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Where is webdesign going? |
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I am becoming convinced that traditional webdesign is on its way out. With traditional webdesign I mean someone who builds a website more or less from scratch. This process is now being replaced by more efficient and consolidated processes in the market. I am thinking for instance of the many CMS (Content Management Systems) now being used, and of all the website-building services offered by many hosting companies. In fact, asking a webdesigner to make a site for you is a bit of waste of money today, it is so easy to put up a decent site yourself.
So is the webdesigner role going to die out? No, because there will always be companies that will want that bit of extra to separate it from its competitors. There will always be room for bespoke solutions. But the design-from-scratch solutions are becoming more and more rare. And this is not surprising, as websites are very much built using the same components, so there is really no need to reinvent the wheel. Because of this the webdesigner role is changing. Webdesigners will have to survive by offering added value with:
- Consulting and advice on what solutions to employ
- Vertical market (niche) solutions
- Webmastering as websites are becoming more complex
- Production of components and modules
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